Archive for January 29th, 2010

Ways to Contact the Press for Your Next Red Hat Event

Friday, January 29th, 2010

Start your goal of press coverage for your Red Hat Society
event by compiling a list of media companies you would like to invite. This will help you check off which companies you have contacted. Write down their names, addresses, phone numbers, and other contact information.

Then send the media companies, and their editors, an invitation to join you at your event. Send out the invitations at least two weeks before the event. This will help keep your event looking credible, and is a nice gesture of goodwill.

Red Hat Society Poodle Skirts

Red Hat Society Poodle Skirts

A week after you have sent them the invitation do a follow up. Re-send the invitation to your main media targets, and don’t send the invitations to the editors this time. Fax over a press release with all your event information on it to help the beat reporter plan their story.